Blue Rooster Web Launches Autism Website During Awareness Month

Blue Rooster Web is extremely proud and honored to have worked on a very meaningful new website. Autism Shifts, a non-profit organization in Tampa Florida that is working hard to dispel old, harmful, and often engrained stigmas that keep individuals with Autism from securing employment and living independent lives. The new site launched in April, just in time for Autism Awareness Month.

Truly adhering to the old adage that a picture says a thousand words, the site showcases many members of the Autistic community, in various positions of employment and socialization. 

The thought provoking content on the site, which incorporates Search Engine Optimization (SEO) also serves to share some of the many benefits associated with the organization. It includes paragraphs regarding service of individuals with Autism, service of parent/caregivers, service of businesses, and service of the broader community. 

If you scroll down the page, you will notice a section titled, “Autism Today,” which discusses the current movement associated with Autism acceptance, often referred to as the Neurodiversity Movement. Also in this section is a featured video, which touches on the current statistics associated with those living with Autism, such as their unemployment rate (90%) and rate of dependent living (70%).

The colors on the site align with the organization’s logo of blue and green – colors that invoke feelings of calmness and optimism. At the top of the page we have included clickable links and dropdowns for each of the groups it services (individuals with Autism, parents & caregivers, business and employment partners, and community), while at the bottom the visitor has the option of clickable buttons for joining the organization, donating, volunteering, and mentoring.

At the very top of the page are links that are important though need not be as predominant as the rest of the information. This includes links to the organization’s social media pages, events, its store, about us, and news. 

With its calming colors, inspirational quotes, motivational video, and thought provoking imagery, Autism Shifts demonstrates the real importance of inclusion. Something that Blue Rooster Web also strongly believes in. 

To learn more about Autism Shifts and how you can become involved, visit the website or call them at 813-251-2787. 

To learn more about Blue Rooster Web and the services that we offer, visit us online or email today!

Blue Rooster Web Launches Never Ending Basket Website

Blue Rooster Web has just added the launch of another new and exciting website to its ever growing portfolio. A Never Ending Basket, a company making thoughtful, one-of-a-kind gift baskets, now has an online presence that showcases its beautiful work. 

The stars of A Never Ending Basket are the handcrafted and compiled baskets themselves. That’s why it was so important to show plenty of examples of previous work on the site, including a large rotating slider of pictures on the homepage. 

With an option for fully customizing your own basket, the website has been built with a page on which it features fields to fill out and explain everything from the date it is to be delivered, to the occasion for the basket, to the favorite colors and hobbies of the recipient. 

At the top right of the header, the visitor can click on a link titled “Our Baskets,” to see a whole variety of previous themes with pictures. From baskets as thoughtful as a Spa theme, to a Grilling theme for dad, a Welcome basket for new employees, or a Surgery Survival Kit, the site shows that these baskets can be designed for any and every occasion. 

With a blue and white color palate, the site exudes feelings of calm and serenity, and ties into the company’s focus on gratitude. The idea of gratitude can be seen throughout the website, with mention of it on multiple pages. This serves to emphasize what the company’s owner believes to be the importance of sending someone a basket. Each sent with a handwritten note, no matter the occasion, the individual gifted it will feel your gratitude for having them in your life. 

With well though-out Search Engine Optimization (SEO) content that also expresses the true message of the brand, not only will the site realize an increase in exposure, but also the company will be properly represented when seen.  

With its simplistic text, easy-to-understand verbiage, and beautiful, color photos, A Never Ending Basket’s website is one that makes both its company and ours quite happy. 

To learn more about A Never Ending Basket and how you can show your gratitude to someone, visit the website or email

To learn more about Blue Rooster Web and the services that we offer, visit us online or email today!

Blue Rooster Web Launches New Home Funding Website

Blue Rooster Web has just added the launch of a new and exciting website to its portfolio. Ken Kolodziej Home Funding, a company that provides jumbo loans and loan programs including reverse mortgages, renovation loans, and FHA loans) has been brought to life online with a website that speaks to the brand and its messaging. 

As one of the most important offerings of the company, jumbo loans had to be a focus of the website. This was executed by including information about jumbo loans with no PIM and a low down payment as one of the features on the homepage slider as well as by incorporating it into a pop-up with the option of learning more. 

The information contained therein shares that jumbo loans are those that exceed the conforming loan limits set by the Office of Federal Housing Enterprise and are not eligible to be purchased, securitized, or guaranteed by Fannie Mae or Freddie Mac. The content ends with a call to action, telling readers to give the company a call to find out if a jumbo loan (or another loan) is right for them. 

Websites are so important when it comes to successful lead generation and can make a big difference with a business’ bottom line. From designing the company logo, site layout, and color scheme of greens and white, to its well-thought-out content and incorporated Search Engine Optimization (SEO) keywords, the site is set up to rank favorably on search engines, while staying true to its brand and sharing the most important information with its audience. 

Another great feature of the site is its mortgage calculator. The sliders contain various factors including 

  • Home value;
  • Down payment;
  • Interest rate;
  • Amortization period;
  • Start after;
  • Annual property tax;
  • Annual hazard insurance;
  • Monthly HOA; and 
  • MI. 

Simply by moving the sliders to adjust to the right numbers, the calculator reveals a total breakdown and yearly breakdown with corresponding remaining balances, providing color-coordinated graphics as well as itemized figures. 

With its unique features, look, and feel, the Ken Kolodziej Home Funding website is a source of pride for both Ken as well as for us at Blue Rooster Web.

To learn more about Ken Kolodziej Home Funding ( visit the website or call Ken at 757-434-4993.

To learn more about Blue Rooster Web and the services that we offer, visit us online or email today!

What is the Value of Marketing for Nonprofit Organizations?

A nonprofit organization is one which uses its funding in order to pursue and promote a specific charitable cause rather than profits, as do for-profit businesses. There are many reasons as to why Blue Rooster Web is beneficial for nonprofits. 

Smaller Budgets and Shorter Contracts

Operating on an often-tight budget, marketing can sometimes be underutilized by nonprofits. Commonly they cannot afford to spend the mega-dollars larger for-profit businesses tend to shell out on promotion. This is only compounded by the fact that it is much harder for nonprofit organizations to gain an audience as businesses do by leveraging things like social media. They do not tend to get a lot of attention on social media and typically do not greatly benefit from advertising. This often results in a waste of time and resources. 

With a month-to-month contract, Blue Rooster Web is a smart way for nonprofit organizations to run their marketing. It is often difficult to know where an organization will be in six months or a year from now. Without the extreme commitment often demanded by other marketing companies, nonprofits can feel good about their spending. 

Strong Brand Identity

Still, the use of marketing is extremely important for nonprofit organizations in order to promote their message as well as themselves. Since they predominantly run off of volunteers and donors, they need a way to market to them that would make them want to help their cause. 

In order to achieve these goals, branding is absolutely crucial for nonprofit organizations. The look and feel of all of the organizations collateral – and especially its website – must successfully convey the nonprofit, its message, and its cause. 

Overall Customer Experience

One of the most important strategies for nonprofit organizations are dynamic, quality websites that can educate, build awareness, display images, share the mission, increase credibility, and save on the printing and mailing costs of offline marketing. An easily accessible, beautifully designed, and informative website can even help with the underlying client experience, another component of the overall brand. Having its own identity allows a nonprofit to carve out an identity all its own, and to create a memorable brand for both clients and donors. 

Improve Public Relations

Many nonprofits are also able to exist due to successful marketing events. However, in order for the public to attend these programs, they must first be made aware of them. Offering a website that shares important information can prove key to effective fundraising efforts. 

Blue Rooster Web Can Make a Difference

For these reasons and more, Blue Rooster Web is an amazing tool for nonprofit organizations. Providing short-term, cost-effective websites, which enable these organizations to relay messaging, build clear brand identity, share programs and events, educate, and improve overall marketing, can make all of the difference when it comes to a nonprofit’s success. To learn more about Blue Rooster Web’s services and offerings as well as how it can benefit your nonprofit organization, contact us online or email us directly at today. 

Reducing Your Time While Increasing Your Bottom Line

Blue Rooster Web: Reducing Your Time While Increasing Your Bottom Line

Time is money. It’s the most valuable non-tangible asset we’re given. It can’t be bought or sold but it can be used and spent. It allows us to watch our kids grow up, our businesses expand, and our finances increase – if we use it wisely. 

As business owners, we understand the importance of time. Putting in the time on one thing usually means sacrificing it on another. This is a major issue for most businesses, which must account for company promotion and prospecting.

Though we know that marketing is important, according to a Capital One Spark Business survey, 76 percent of small business owners report facing marketing challenges, while 39 percent say that they have not executed any marketing initiatives in the last six months. Contributing to that difficulty: The failure to outsource. 

A 2016 study by Deloitte found that enabling core business functions and cutting cost are the primary drivers to outsourcing. Outsourcing can even save you 60 percent on overhead costs and increase company productivity and competitiveness 10- to 100- fold. In other words, you may be great at what you do, but if you’re forced to spend a lot of time on marketing instead, it often becomes difficult to grow. On the flip side, if you don’t do any marketing it also becomes difficult to grow. 

This conundrum spurred on our mission to eliminate the burden of spending time on your marketing when it could be better spent elsewhere. And thus Blue Rooster Web was born. We serve as your marketing team so that you can take care of what you do best: your business. 

Blue Rooster is a digital marketing and web design company, taking the guesswork – and the wasted hours – out of your day. We understand the most valuable aspects of online marketing and have combined them together to create an affordable, monthly subscription service built specifically to meet your needs. From our website designers and programmers, to our content writers and marketers, our team takes pride in our work, which is custom created for each client. When compared to other subscription-marketing companies, Blue Rooster Web offers services with the following beneficial differentiators. 

1. Affordability

Providing the best quality for the most affordable prices, Blue Rooster can make your life and your marketing easy to manage. While most quality work is commonly available a la carte for companies with substantial budgets, for less than $100 per month we provide numerous services within a single package. These services include:

  • Domain Name and SSL Certificate
  • Website Hosting
  • Custom Website Design
  • Content Management System
  • Content Writing / Content Management 
  • E-commerce Solution
  • Monthly Edits
  • Search Engine Optimization (SEO)
  • Dedicated Marketing and Support Team
  • Monthly Reporting

2. Flexibility

Aside from affordability, one of the most difficult aspects of contracting with vendors and outsourcing work is the idea of entering into an agreement that you become unhappy about, or about which you change your mind. However, with a month-to-month contract, Blue Rooster allows you seamless service without the long-term commitment. We’re convinced that our results are strong enough to keep our clients coming back month after month. 

3. High Quality 

The biggest way in which Blue Rooster Web is unlike most other subscription digital marketing companies is the pride we take in the quality of our work. Though many companies seemingly of the same or similar nature may cost the same, Blue Rooster Web stands out for its custom, high quality work and attention to detail. We don’t believe in website templates, or slapping up generic content. We take the necessary time to build our websites and content solely from each company’s brand messaging goals and overall objectives in order to create one cohesive identity.

In 2017, almost half (46.8 percent) of the global population used the Internet. According to Live Internet Stats, in 2019 there are 72,762 searches per second, and business listings with a website receive 25 to 35 percent more clicks. These are just a few of the many statistics demonstrating the great importance of Search Engine Optimization (SEO). With the big impact that SEO makes on each and every website, we make certain that your SEO is garnering your site the attention it deserves. 

 In addition to the SEO that our website programmers incorporate into each site, our specially written, original, and unique content, crafted by experienced copywriters, helps to give your SEO – and your brand awareness – a bigger boost. Adding on regular blogging services also improves the visibility of your site.

Whoever Said “No Risk, No Reward” Never Used Blue Rooster Web

Are you failing to obtain a constant stream of new business from your website? Is your brand recognition and reputation stagnant? Do you hate the idea of being stuck in a long contract? 

If your company is in need of a quality website and strong digital marketing presence, let Blue Rooster worry about the details. If you are interested in improving your company through a new website, website rewrite, or blog articles Blue Rooster has it covered. For more information about how we can make a positive impact on your business and its revenue, contact us today! Instead, get back to the business of your business. Isn’t it about time?

Launches Nova Networks Compliance


As a CEO, CISO, Director of IT, or other key business leader for your company or organization the day to day business processes you manage place heavy demands squarely on your shoulders to maintain growth, prosperity and opportunity for those who place their trust in your efforts including employees, shareholders, and even supply chain vendors who rely on your orders for their goods and services.


For years the advancement of business technologies has layered solution upon solution loosely integrated supporting your business communications, continuity, analysis, marketing and more. Managed Service Providers (MSP’s) and Internet Service Providers (ISP’s) have further complicated the internal / external configuration of your information technology infrastructure splitting their attention on numerous clients with limited staff and diffused focus.

Net results are most organizations are no longer sure of their security posture against the persisting and growing dangers of the countless cyber threats attacking your business.

New cybersecurity mandates such as but not limited to NIST 800-171 are now requiring business verticals such as U.S. Defense Contractors, Financial Institutions, Federal Civilian Agency Contractors as well as GDPR via the European Union to meet stringent compliance controls in an attempt to stem the threats of breaches, malware, loss of personal identifiable information and for you, massive disruptions within your company or organization. It is time to embrace compliance to preserve your future!

Check out Nova Networks Compliance’s new site at

Ascend – Solve The Performance Puzzle

Blue Rooster Web is proud to launch the Ascend Performance Group’s website. Ascend helps businesses grow by providing leadership and organizational development, as well as, performance coaching. To better explain Ascend’s philosophy and thought process, we had a little help from Jim Knittel, Principle at Ascend.

Solve the Performance Puzzle

Each year, organizations combine to spend over one billion dollars on talent development, yet leaders often report that their employees fail to hit expected goals. Part of the problem is that in many cases, leaders don’t care what pieces are in the box, they just want to see the completed picture. In other words, they don’t get bogged down with the process of how talent development comes together, they just care that their employees are knowledgeable, skillful, engaged, motivated, and executing their job requirements. But as anyone good at putting puzzles together will tell you, the process is critical to the end product.

In my 20+ years of helping organizations solve their performance challenges, I’ve found that the corners of the performance puzzle include:

  • Process and accountability
  • Neuroscience
  • Emotional intelligence
  • Resilience


Each of these pieces bring a wealth of knowledge and insight into how we maximize performance. This article will look at key findings from each of these areas and propose a process for putting this puzzle together.


There are two lines of thought that must be considered in relation to neuroscience:

  1. Human brains are wired for survival and instinctively trend to the negative to ensure safety (fight or flight). That means we’re working against thousands of years of evolution to create new tendencies that look for the positives first.
  2. We know that only 5% of the decisions we make come from the prefrontal cortex – which is the thoughtful, logic-oriented part of our brain. To maximize performance, we need to be aware of the brain’s tendencies and be committed to operating in a manner that takes control over our emotions.

Therefore, when focused on talent development, we need to take into account our brain’s tendencies and incorporate a strategy to overcome years of evolutional control. Techniques such as questioning, meditation, and physical activity can create new pathways that will drive better thinking and, in turn, the potential to improve performance.

For the sake of simplicity, I have done an injustice to the complexity that has been uncovered in the area of neuroscience. For the purposes here, we need to know our reptilian brain is working against us, yet we can create new pathways that will drive better thinking and the potential for improved performance.

Process & Accountability

When we think of performance in any discipline, we naturally think of process and practice. Look at any high-performing organization and you’ll find one that has a clear vision, defined expectations, agreed upon ways of achievement, and a commitment to excelling through practice. When we compare those high-performers with the rest of the pack, we see an unwavering discipline to process. Successful organizations are not only committed to a process, but they demonstrate an inflexible commitment to holding everyone accountable to extremely high standards. They have identified a path, that when followed will ensure success, and in turn they have built strength through a community where everyone understands what their role is and how they each contribute to the larger goal.

As I reflect on organizations that I have witnessed, there is a general tendency to operate through vagueness, a lack of accountability, in-fighting, and a pervasive attitude of “good enough”. I’m sure we’ve all been part of teams where everything was an effort. Hopefully, many of us have also experienced being part of something where everything clicks. What creates the difference?

When we look to solve the performance puzzle we must ask ourselves, is our mission clear? Is there a defined process that explains what we’re doing, how to do it, and why we’re doing it? Does every member of the team understand their role and are they being held accountable to the high standards needed to excel? Are we incorporating practice, coaching and other developmental solutions to ingrain the skills needed to perform?

Emotional Intelligence (EI)

Popularized by Daniel Goleman, emotional intelligence refers to the ability to identify and manage one’s own emotions and to handle interpersonal relationships judiciously and empathetically. I’ve captured EI as a separate bucket from our neuroscience bucket but there are many consistencies between the two. While both start with the inner-workings of the brain and bring us back to the ongoing struggle between the limbic system and the prefrontal cortex for decision making abilities, for the purposes of this conversation we’ll look at EI with a slant away from the science and toward the demonstrable skills that enable leaders to maximize their own performance and their followers’ performance.

Goleman identifies the five skills that make up EI – self-awareness, self-regulation, motivation, empathy, and social skill. Not only did Goleman find that EI proved to be twice as important as technical skills and IQ as ingredients of excellent performance, his research showed that high levels of EI creates climates in which information sharing, trust, healthy risk-taking and learning flourish. In Leadership and Self-Deception, and The Outward Mindset, The Arbinger Institute calls out “the biggest lever for change is not a change in self-belief but a fundamental change in the way one sees and regards one’s connections with and obligations to others.” If our mindset shapes how we engage with others and behave in every situation, and an outward mindset allows us to behave in ways that further the collective results we’re committed to achieve, it would stand to reason that by developing our emotional intelligence we will be better skilled at getting out of our own way and maximizing the relationships with others.

If we start to look at the patterns emerging across neuroscience, process & accountability, and now EI, we see how important it is to operate in the present. Being aware of our mental and physiological states and how those states influence our decision-making, collaboration, accountability and creativity is paramount to our ability to perform at a high level. High-performers realize that processes, practice and habits are the elements that lead to results.


Evaluation of high-performers also uncovers the importance of resilience. Research shows that we need to be aware of our feelings and their power to control our choices. We need to acknowledge and overcome the reality that we will never achieve greatness unless we become better managers of our feelings and be willing to push ourselves beyond our perceived limits. Leaders and high-performers in any discipline share one trait – a defiant commitment to doing whatever it takes to achieve success. These people do not give into the feelings of “not today”, “not now”, or any other barrier their mind – or others – can put in front of them.

When we focus on performance improvement we need to create an environment that embraces a no-excuses mindset. It is not until we are willing to push beyond the fear, the discomfort, and the unknown, that we will begin to achieve the greatness that we are capable of.

Putting It All Together

We started this conversation focused on investigating how to maximize performance. While we only scratched the surface we have uncovered the key pieces to the puzzle. Improving performanceand achieving success is not an easy process, otherwise talent development would not be a billion dollar business. What we need to recognize is that there are a lot of pieces to the puzzle that need to be well-constructed in order to achieve the picture we’re looking for.

Be the Change in 2019

Dear Friends and Family of Autism Shifts and Artistas Café,

As we come to the end of 2018 and start a new year, we want to express how much we appreciate each of you! Today, one in 40 children are diagnosed with Autism, an estimated 45,000 right here in Tampa Bay, and thanks to you we’re helping to shift the outcome for those touched by Autism.

Highlights for this year include a focus on training/education so we can impact the 90% unemployment rate for adults on the spectrum:

  • Providing training to young adults on the Autism Spectrum to become employment-ready. In addition to our Barista program, we started a Digital Media and Animation program.
  • Hosting Connections events for our young adults so they can make social connections and hosting parent/caregiver workshops.
  • Launching our Artistas Mobile Café enabling us to employ young adults with Autism and spread Autism awareness and education in the community.
  • Personally, a highlight for me this year was watching one of our students, Ray, represent us on a live TV interview. When Ray started the
  • Autism Shifts program, he had very little eye contact and social and communications challenges. But there was Ray, who described himself to be a glorified mute, eloquently representing us on TV.

We ask you to help more young adults like Ray connect to their passion and purpose by signing up for a monthly contribution. Major gifts are always welcome but any level you’re called to give is appreciated. You can make a difference with even just $10/month (the cost of 1 fast-food lunch).


💚 Join the Shift Now 💚

We thank you for being part of our family and effort to make life a bit brighter and better for those in our Autism community. Please accept our blessings for you and your loved ones in 2019.

Vicky Westra,
Autism Shifts

Compliment Almost Any Figure With Mobile Swimwear

Ladies, do you dread the annual trek into the swimwear section of your neighborhood department store or specialty shop? Afraid to order online without trying on? Been putting off getting a new swimsuit even though your last one is older than your middle school children? Mobile Swimwear has a new concept that is sure to revolutionize how you shop for swimwear! Mobile Swimwear is proud to offer USA made, Tara Grinna Swimwear. Tara Grinna designs have the ability to fit and compliment almost any figure type with her body-flattering silhouettes in a wide range of sizes.

This is the mission of our client Mobile Swimwear. They want to make sure that all women feel beautiful and comfortable wearing swimwear products. Paired up with Tara Grinna to provide luxurious designs, every woman is sure to feel confidence after a Mobile Swimwear trained stylist provides a private consultation. The stylist discuss your preferred swimwear styles and areas of your body that you want to maximize, minimize or hide. A swimwear stylist will offer professional suggestions about the styles and sizes which flatter your body type, including supportive bra-sized swimwear up to an F = (G) cup.

To learn more about our client Mobile Swimwear, please go to

Empreinte Is An Art To Philanthropy

It is no coincidence that the holiday’s are the time of year that we all think about giving. So much so, that it is almost expected. With that type of pressure, who has time to vet out who you are giving to? Well that is exactly what happens to large corporations and private equity on a yearly basis. They get pounded by every non-profit for a donation.

Empreinte Consulting, LLC is a full service philanthropic consulting firm that partners with individual philanthropists, non-profit organizations and corporations that are looking to make an impact on their community. They help guide you on a path to give to charities who need it most and who’s mission aligns with your community beliefs.

Likewise, Empreinte helps non-profits to help them find them the right major donors. They consult with the non-profits to make sure that they are sending the right message and attracting the right philanthropists.

There is an art to Philanthropy. Empreinte has mastered this art by marrying the philanthropist and the non-profit. Thus creating a good synergy that helps the community they serve.

Blue Rooster Web is proud to launch Empreinte’s brand new site. Come check them out at and tell them what you think.